Staff Writers

Enterprise Resource Planning (ERP) systems have become the backbone of modern business operations. They integrate various functions—finance, HR, supply chain, and more—into a single,…
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In the B2B world, there is a constant digital exchange of invoices between businesses. This is a basic part of everyday business that needs to be executed appropriately for contemporary…
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In the dynamic business-to-business (B2B) market, brand loyalty emerges as a cornerstone for sustained success and growth. Unlike consumer markets, B2B brand loyalty hinges not just on…
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CRM, short for Customer Relationship Management, is a cornerstone in today's businesses. CRM tools are more than just software; it involves combining the tech and new strategies to…
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In the realm of B2B sales and networking, LinkedIn has emerged as a pivotal platform. Among its suite of tools, LinkedIn Sales Navigator stands out as a game-changer. Designed…
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Sales teams have targets to achieve in a day, time spent on manual tasks always needs to be reduced with the use of appropriate salestech. Far too many sales professionals compromise on…
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“Every consumer wants a different experience when shopping and this experience becomes the differentiating factor for many successful business models.” – The Deloitte Consumer Review…
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In the ever-evolving landscape of business, Go-To-Market (GTM) tactics serve as the cornerstone for companies aiming to introduce their products or services to new markets or customer…
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The rise of gamification in sales has revolutionized the way companies motivate their sales teams. By turning key performance indicators into competitive games, businesses are seeing a…
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The evolution of automation and artificial intelligence (AI) has transformed the way we interact with digital experiences. These technologies have become integral to delivering seamless…
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