Staff Writers

Intent data is a powerful tool to supercharge your prospecting efforts. Don’t you agree with us? Let’s dive into what we just said. Data is the lifeblood of all B2B marketing efforts.…
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The salesperson's job has changed significantly during the past ten years. What used to be informal discussions between buyers and sellers has developed into a more deliberate and…
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Artificial Intelligence (AI) is fundamentally revolutionizing the shopping experience, altering the dynamics of how consumers engage with brands and make informed purchasing decisions.…
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Artificial Intelligence (AI) is swiftly becoming the linchpin of modern sales strategies, fundamentally transforming how sales professionals interact with prospects and close deals. By…
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Service delivery is undergoing a seismic shift with the emergence and growth of automation. Businesses are increasingly turning to automated solutions to streamline operations, enhance…
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Patricia Fripp rightly quoted, “You don't compete on price. You compete on relationships.”. Lead generation is also about bringing in people to establish long-lasting relationships.…
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Global retail is experiencing a paradigm shift, primarily driven by the burgeoning sector of online shopping. In recent years, this digital marketplace has not only expanded its reach…
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Think ''e-commerce'' and it's likely the first thing that comes to mind is someone browsing the storefronts like Amazon, Flipkart, etc. where bulk purchases can be made. These e-stores…
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Email marketing in the B2B realm plays a pivotal role, functioning far beyond just a tool for broadcasting messages. It stands as a critical component in nurturing leads, building and…
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Web 3.0 and the Metaverse are forging a new frontier in the realms of sales, after-sales, and service industries, offering immersive and interconnected experiences that redefine…
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