Staff Writers

C2C or customer-to-customer enables business between two individuals mostly in an online environment. This model has emerged because of new-age technological advancements.  Some of the…
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Over the last decade, sales leaders have witnessed drastic evolutions in sales tech. In the past, sales tech meant a combination  of CRMs and Excel sheets, along with cold calling /…
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Sales and marketing teams in countries worst affected by the ongoing Covid-19 pandemic have adapted to the needs of today’s largely remote selling environment by now. The B2B / tech…
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The face of the digital marketing is evolving and it is crucial for businesses to leverage the power of automated tools to produce real results. Every business needs an…
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Enhancing customer loyalty and customer support initiatives with a gift giving strategy, especially gifts related to essentials people may need or things they can benefit from during…
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Data Enrichment is all about fixing your data. Data enrichment tools utilize the available online resources and offline data analytics to enable this. Whether it relates to exploring…
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The B2B sales industry has been impacted heavily by the Covid-19 pandemic. There is now a shift in standard operational procedures, a change in how sales managers and SDRs are selling…
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Managing and nurturing your leads, directing them through the sales funnel and ensuring optimized conversions is a formula every sales and marketing team strives to win at. Without a…
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As countries slowly lift pandemic-induced restrictions and businesses start to reopen, it is time to prepare for the “new normal”. Over the last few months of partial or total…
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Communication plays a key role in any organization. Regardless of who the business communicates with; employees or partners, it is important to have specific and clear communication.…
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