Staff Writers

The customer is the King! This was always true for conventional marketing and it is true for digital marketing as well. No matter how far we go in marketing or how many better marketing…
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Most business leaders have to think about succession planning, but how many of them are able to adapt to precise succession planning processes into their respective organizations?…
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The future of salestech and even sales leadership is undergoing a drastic change and the ongoing Covid-19 pandemic can partly be a reason. What can limit the future growth prospects for…
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Event marketing is a strategy used by marketers to promote their brand, product, or service. This, with the help of an event marketing platform, can be done in-person or with real-time…
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Salestech, by default, is meant to enhance the productivity and output of every sales member on a sales team while also ensuring distributed sales teams, especially sales managers and…
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“Lead generation excels when a campaign is looking to capture a piece of factual intelligence that could never be modelled or predicted through profiling and sophisticated propensity…
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Boost your sales assessments and sales results with the right performance management tools. Read More: Are You Revisiting your Sales Strategy for Q2 of 2021? There is no denying…
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You may wonder, why would a recruitment company need a CRM in the first place. CRMs are essentially  customer relationship management software and offers an all-inclusive solution to…
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The Covid-19 pandemic has not only put in place several new dynamics and shifts in typical B2B sales and marketing practices, it has also forced sales and marketing leaders to stay…
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Do you think it would be better to observe most of the sales calls of your sales reps? Not to criticize them, but only to share valuable feedback, and help them improve conversations…
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