Staff Writers

Sales Operations, also known as SalesOps, is a term used to collectively describe the roles, units, processes, and activities of a sales organization. Sales Operations enable, drive and…
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“Information is the oil for 21st century and analytics is the combustion engine.”  Data analytics is a process to deconstruct the data and utilize it to generate useful patterns and…
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A better understanding of a B2B sales funnel can help salespeople and sales teams visualize and plan a more proactive sales strategy that can help drive prospect engagement and move…
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Most modern B2B sales and marketing teams are aware of what sales intelligence is. Sales intelligence can change your marketing and sales game forever. For sales teams looking to…
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Better investments into marketing and sales automation systems and proper use of these technologies can hold immense potential for productivity improvements and consistent business…
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Understanding Social Selling Social selling is a new approach to selling allowing sales people to precisely target their prospects and establish rapport with customers through existing…
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Outbound sales remain a crucial strategy to the success and growth of many organizations, more so for enterprise companies. Outbound sales will always play an important role for sales…
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ABM or account-based marketing, realigns sales and marketing departments away from spray and pray lead generation and general branding strategies. ABM platforms help in identifying high…
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Measuring the Sales and Marketing Effectiveness of your ABM Campaign The power of an Account-based Marketing campaign can be unleashed when sales and marketing teams not only optimize…
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There are plenty of ways to motivate sales teams, using a sales commission software will do nothing, but boost the process further. Motivated teams are capable of driving more revenue,…
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