Staff Writers

Every customer facing B2B executive has to sport an email signature to support their daily email communications. But not too many executives utilize that part of their email to drive…
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Intent data offers insights into a web user’s purchase intent. Intent data allows a B2B marketer to identify when and how a user is actively considering or looking forward to purchasing…
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The dynamics in B2B sales and online selling have made way for newer strategies and sales processes. In the light of the Covid-19 pandemic since 2020, this has been further accentuated…
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With so many online marketing and sales channels, it can be difficult to determine which ones can lead to better ROI, quickly. Physical media, social media, and sponsored advertisements…
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Selling is tough; it is beyond handing over your product in exchange for some money. For impactful sales, a sales leader must be confident, disciplined, and must carry a strong gut…
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In B2B sales and marketing, it is never a good idea to assume that your prospects will convert after being put through a pre-planned nurture cadence. In order for B2B sales teams or…
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Data privacy and protection is a crucial matter of concern today, and businesses have been frantically trying to keep up with rapidly changing privacy rules and regulations in today's…
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Sales automation enables sales teams to concentrate on critical activities by relieving them of administrative responsibilities and helping them focus on their core objectives and job…
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Often times, B2B sales is considered challenging. But one of the greatest things in B2B sales (or sales in general!) today is that, with the array of sales technologies that sales…
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Buyer engagement is the level of involvement or participation that a prospective buyer exhibits towards the company’s marketing. Once the prospect buyer meets any marketing or sales…
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