Staff Writers

As a titan in the technology industry, Microsoft consistently sets benchmarks in innovation and technological advancement. This blog delves into the latest surge of product innovations…
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Lead scoring is a methodology used in sales and marketing to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting…
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Artificial Intelligence (AI) is swiftly becoming the linchpin of modern sales strategies, fundamentally transforming how sales professionals interact with prospects and close deals. By…
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Tips for Controlling Lead Leakage with Lead Management Best Practices Are you finding it hard to deal with the leaky lead generation funnel? Creating a leakproof sales funnel and…
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Using videos in emails has emerged as a powerful strategy for businesses. This approach combines the persuasive power of personal storytelling with the dynamic nature of video content.…
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A research paper from SBI, "Revive Commercial Productivity by Easing Buying Friction," states that to overcome buyer friction, sellers must show that their company can comprehend…
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Qualified leads are the lifeblood of any business. They represent potential customers who have shown interest in your product or service and meet certain criteria, making them more…
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In the competitive arena of eCommerce, customer experience stands as the cornerstone of success. It's the decisive factor that differentiates a brand in a crowded marketplace.…
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Generative AI, in the context of Customer Experience (CX), refers to advanced artificial intelligence systems capable of creating or generating new content, responses, or data…
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In 2024, the strategic integration of Conversational AI into business operations emerges as a pivotal necessity, transcending its prior role as a mere technological innovation. This…
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