Staff Writers

Meeting the never-ending demands of customers is the ultimate aim of the retail industry. Retailers not only want to offer the right products but also offer such products at the right…
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ABM has exploded in popularity among marketers in the age of personalization and consumer-driven marketplaces. It is expected by 2023 that the strategy is expected to be worth more than…
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Consumer behavior is evolving in nature, and we have been experiencing it significantly over the past decade. During Covid-19, shoppers and travelers were stuck at home. This caused a…
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Conversation intelligence helps sales teams identify insights from cold calls and actual sales meetings. Conversation intelligence is growing in popularity because it allows sales…
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The function of a sales representative is ever-changing, making it a challenging and intriguing job. Some obstacles come with the B2B sales, which can be quite problematic to deal with.…
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LinkedIn automation refers to using advanced tools to automatically send out connection requests, follow-up messages, and any other activity you would otherwise have to perform manually…
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Follow-up emails or follow-up calls are a crucial part of any sales-marketing activity. Knowing what to send your prospect and when can enable better chance of a response. While sales…
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Cutting-edge technology and the pandemic have jointly provoked the need to build spaces that function beyond the barriers of distance and time in offices and other sectors. This…
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Learning how to handle the copious amounts of data that B2B teams are exposed to today, is crucial in enabling better processes and overall growth. This is where B2B sales leaders can…
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A commonly accepted thought in B2B sales is that the typical sales cycle is usually longer than others and especially more so when compared to a traditional B2C sales cycle. While this…
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