Staff Writers

Has it ever happened to you that you followed a marketing or sales approach and it failed? Later you found out someone else used the same approach and achieved success. How did that…
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Webinars have often been proven to be one of the most effective ways for B2B teams to drive engagement with their target audience. Over the years, both, podcasts and webinars have…
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AI-driven personalization is gaining much-deserved hype as today’s martech and salestech platforms endeavor to deliver individualized content that adds value to the user and enhances…
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B2B market segmentation identifies distinct audience categories based on shared features. With B2B market segmentation, marketing is meant to be better connect with potential consumers…
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Hiring the right people at the right time can enable faster business ROI. Its been proven through various studies that hiring mistakes can cost companies a fortune. For businesses to…
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Video and online conferencing; has come of age... Like many other technologies, the concept of video communication and video conferencing has remained ahead of its day. Right from the…
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LinkedIn is one of the world’s most popular social networks, typically built and meant for working professionals. For B2B salespeople, LinkedIn has been a key channel for lead…
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Every CEO of a B2B company or the head of sales or marketing for one has at some point done account-based marketing without realizing it. Account-Based Marketing is a business model…
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A saturated market coupled with the break-neck competition is forcing brands to push their boundaries and think beyond. While video marketing is not a new gimmick, B2B brands must work…
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The need for B2B sellers to demonstrate deeper value for their online buyers in a remote buying environment further demands different fundamental sales tactics. Up until some years…
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