Staff Writers

Due to the obvious complexities of today's business climate, many B2B companies rely on channel partners to distribute and advertise their products. When these bonds are strong, they…
Read More...

A few decades ago, a consumer had two options to buy things: To reach out to a physical store to purchase their goods, and To order them online and wait to get those…
Read More...

Advertisers have typically utilized rule-based methods to handle the problem of fragmented data sources, but that is no longer sufficient. The rule-based strategy only works in…
Read More...

B2B teams and companies today are exposed to vast amounts of data being channeled into martech-salestech systems from various sources. While B2B teams now have access to large…
Read More...

The newly emerging role of sales enablement is gaining more traction. Teams used to awkwardly construct several cross-functional aspects to assist sellers' so they could advance deals…
Read More...

Brand partnerships are essential... While these partnerships are crucial in all sectors, we are going to focus our discussion on the technology sector where top brand partnerships…
Read More...

Is it time for your sales team to have better visibility into open deals to improve how high risk deals can be saved? One of the good things about a well thought-out salestech stack…
Read More...

It's all about getting inside your user's thoughts when it comes to enhancing user experience. It's all about giving your consumers an easy, smooth, and delightful buying journey and…
Read More...

Over time, there has been a shift in marketing and sales with a greater focus on data-driven efforts. This is where Intent Scores matter... Intent Score is a mechanism that gauges how…
Read More...

Customer needs and customer expectations are constantly evolving and staying atop these changes can sometimes be challenging for B2B sales teams. Sales teams who have strong processes…
Read More...