Staff Writers

It's all around us- mobile commerce is a huge phenomenon. It is crucial for business owners to understand what mobile commerce is and the potential it holds. Smartphones nowadays lie…
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Buyer personas can help streamline sales efforts. But for it to work well, salespeople need to build the right buyer personas based on their company goals, products offered and target…
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The retail industry has relied on traditional analytics for decades, but the emergence of Artificial Intelligence (AI) and Machine Learning (ML) has revolutionized the way data is…
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Whether it's B2B or B2C marketing, in the end, you need to do it keeping the Human 2 Human: (H2H), element in mind right? Businesses sell to people. That's why the approach to customers…
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The Channel partner ecosystem refers to the development of conventional channel programs that contributes value to a go-to-market strategy throughout the distribution chain. It involves…
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Routine sales and marketing tasks, such as sending repetitive emails, making appointments, publishing on social media, entering data, and more, can get tiresome. It can also be tedious…
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A Sales Demo Tool is essentially a pre-sales tool but plays a pivotal role in sales conversions. A product demo tool allows the sales reps or sales professionals to demonstrate their…
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The idea of customer engagement has changed in recent years as more and more businesses look for creative ways to draw in and keep loyal consumers. When a firm sought to introduce a…
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The growing demand for videos in marketing and sales is showing no signs of slowing down. Coupled with this demand, the constant influx of sophisticated video marketing and video…
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Cold Calls are not just about building a relationship with customers, but it is about offering valuable insights to the customers, boosting agent productivity and discovering more…
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