Staff Writers

As digital marketers and digital sellers, one phrase we hear the most is – conversion rate optimization. While bringing visitors to the website or to your social media channels is…
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Marketing and sales has undergone a complete revolution in the last few years, thanks to digital mediums. While some of the strategies from the olden times are still around, the world…
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Now that your sales team has managed to convert a new lead into a paying customer, so what should be your next step? You must focus on the next stage of the B2B customer journey, which…
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In agile markets, the nature of sales continues to evolve, and only those enterprises that can identify these changes and evolve on time will thrive. The same trend is witnessed in B2B…
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Digital transformation in the retail sector is nothing new and it has been happening for a decade. Apparently, digitization in retail has led to increased speed, efficiency, and…
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In hyper-competitive markets, it is essential for companies to regularly monitor market trends and product success. This approach will help ensure better profitability and remain…
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Brands across the world constantly invest in innovative retail practices to not only drive their sales but also achieve their marketing objectives. Due to extreme competition in the…
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Every business plan is focused on enhancing the efficiency of the sales processes as it is directly related to the future of the company. But in the last few years, the sales processes…
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In today's competitive marketplace, B2B sellers must employ various strategies to generate high-quality leads. Cold calling, text messaging, and emailing are three vital methods that…
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A good shopping experience ensures that buyers are in control of their purchasing process. And to create such shoppable experiences, social commerce supports direct-to-consumer (DTC)…
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