Staff Writers

Sales culture, like any other, is a list of doctrines, protocols, and beliefs with which you raise and build your sales teams. Your sales culture defines the behaviour of your…
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Real-time sales analytics has become a pivotal for modern enterprises looking to augment their sales strategies and achieve superior outcomes. By leveraging the potential of updated…
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Do you think your sales teams are future-ready? As the work landscape has embraced remote working and as we witness a change in consumer behaviour, don’t you think it is time for you…
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We thrive in a dynamic world where marketing and sales play a prominent role. Both are an essential function of any business. These functions have undergone a profound transformation…
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In the dynamic world of sales, Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) play pivotal roles. They serve as key indicators in a sales funnel, acting as vital…
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Call analytics data, at its core, is a treasure trove of information captured during customer calls. It encompasses various metrics such as call duration, caller location, call source,…
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With professionals inundated by an average of over 120 emails a day, traditional plain-text emails can quickly become lost in the shuffle. They frequently lack the visual appeal…
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In the current digital landscape, integrating SalesTechnology (SalesTech) with marketing technology (MarTech) is critical for creating a seamless customer journey. As businesses strive…
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Keeping customers engaged is one of the most challenging tasks faced by marketers. While there are many methods that can be deployed to enhance the customer retention experience, an…
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While sales enablement is nothing new, in today’s advanced context, it has grown to ensuring use of the latest salestech, appropriate sales resources, and better training of your sales…
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