Staff Writers

An ISV specializes in developing, marketing, and selling software products that run on one or more computer hardware or operating systems. However, they often get further assistance…
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In both B2C and B2B markets, creating a more customer-focused experience has become a top concern for digital marketers from various industries. Personalization is essential to any…
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Buyer intent signifies a lead's interest in your good or service. It contains behavioural indications that organizations may use to determine the current stage at which a potential…
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A wide range of individuals, listeners, viewers, readers, visitors, subscribers, or users may be included in any target audience research. While though thorough audience research can…
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Overview of Customer Lifetime Value Customer lifetime value (CLTV) stands as a pivotal indicator in comprehending the overall profit a business anticipates from a solitary customer…
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Overview of the Industry: The e-commerce industry has revolutionized the way we shop, offering unparalleled convenience, variety, and global reach. From its humble beginnings in the…
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Google Cloud has introduced an array of innovative tools by leveraging generative AI (artificial intelligence) to elevate the overall retail experience across many online platforms. The…
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Salesforce is a leading provider of customer relationship management (CRM) software that helps businesses of all sizes to improve their sales, marketing, and customer service…
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In the past year, there has been an increase in the utilization of sales engagement platforms and conversation surrounding the category, with many revenue organizations attempting to…
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For contemporary sales professionals, a B2B sales pipeline works like a valuable tool that is ideal for measuring the success of the sales efforts taken by the team. It gives insights…
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