Staff Writers

Customer lifetime value (CLV) is an important revenue metric, but it is often underestimated by companies. When used correctly, CLV can serve as the biggest growth driver. Customer…
Read More...

Sales technology is changing how businesses create, monitor, and maximize revenue in today's digital-first business world. In the past, "sales technology" (or "SalesTech") was created…
Read More...

E-signing technology is transforming the way businesses close deals, replacing traditional paper-based methods with fast, secure, and efficient digital alternatives. By eliminating…
Read More...

Enterprises are increasingly leveraging technology to enhance their operations, safeguard data, and foster customer trust. Among these technologies, blockchain stands out as a…
Read More...

Demand Generation for Business Demand generation is a critical function of your business. Whether big or small, you should make efforts to attract your customers and convert them into…
Read More...

Technology has a big influence on how businesses operate nowadays, and mobile sales technology is becoming essential for sales. Strictly depending on conventional sales techniques…
Read More...

Effective lead nurturing requires seamless collaboration between teams, but marketing and sales often operate in isolated silos, leading to inefficiencies, lost opportunities, and a…
Read More...

Generating leads is one of the most challenging tasks for B2B marketers and sales teams too. While generating sales-ready leads gets difficult day-by-day, it is essential to keep your…
Read More...

Field sales have always been a vital component of company expansion. In the past, field sales representatives would travel for days, weeks, or even months to establish personal…
Read More...

When it comes to business-to-business (B2B) marketing and sales, content is the backbone that holds everything together. B2B content, whether it’s blog posts, whitepapers, or webinars,…
Read More...