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Buyer Insights
Buyer Insights
Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences
Four B2B Brand "Superpowers" Hold the Key to Unlocking the Ultimate B2B Buyer Journey
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,…
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Cisco Appoints R. Scott Herren As Executive Vice President And Chief Financial Officer
Herren's appointment is the latest in a focused talent strategy to maximize long-term shareholder value and build recurring revenue for Cisco.
Herren brings strong…
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Suplari Launches New Collaboration Software For Finance And Procurement, Enabling Distributed Teams…
Suplari, the Spend Agility™ company, today announced new tools in its Spend Intelligence Cloud that help distributed finance and procurement teams set goals, manage projects, and…
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What Should you Keep in Mind When Revisiting your Salestech Stack in 2021?
If you are revisiting your sales technologies to create deeper business impact in 2021, what are the top factors to keep in mind?
Companies worldwide have accelerated the pace of their…
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6Sense Launches 6signal Graph to Power Personalization for Sales and Martech Providers
Leading B2B technology companies like Drift, Mediafly, and PathFactory embed 6signal™ to accurately match web traffic to accounts
6sense, the leading Account Engagement Platform,…
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TrustClarity Raises $300k In Pre-Seed Funding To Bring Its Circular Economy Friendly Storefront…
TrustClarity Inc., a B2B software as a service (SaaS) storefront platform, announced today that it has closed a pre-seed funding round of $300,000 with participation from Baskar…
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Sprinklr Partners with Mediaocean to Integrate the Social Ad Buying Experience
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Global…
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TrustRadius Publishes the 5th Annual B2B Buying Disconnect
Today TrustRadius announces the 5th annual B2B Buying Disconnect: a research report forecasting radical changes in tech buying behavior.
TrustRadius, the most trusted…
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The Impact of Augmented Reality on B2B and B2C Sales
“I believe augmented reality will be the biggest technological revolution that happens in our lifetime” – Tim Sweeney
And, we are already watching the growth and benefits of augmented…
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Gong Recognizes Revenue Intelligence Pioneers With 2020 Golden Gong Awards
Inaugural Awards Recognize Customers Using Gong Platform in Innovative Ways
Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, today…
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