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Buyer Insights
Buyer Insights
National Media Publisher Pivots Business Model to Deliver Greater Customer Value
Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, today announced a rebranding…
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With Automation and AI, the Human Side of Selling Is Fast Becoming a Unique Skill Set
In this interview, Julie Thomas, President and CEO at ValueSelling Framework predicts the role of AI for Sales and how should sales teams demonstrate technical literacy in this area.
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IRI Announces Enhancements to IRI Verified Audiences
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced new, innovative audience solutions for IRI Verified Audiences to…
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4imprint Releases 2018 Trade Show Sales Survey eBook
Twenty-nine percent of respondents attend 11 or more trade shows per year, and almost 80 percent of exhibitors use trade shows as an opportunity to build relationships, according to a…
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Decibel Expands Senior Leadership to Grow Sales and Strategic Alliances
New Vice Presidents in Sales and Partnerships Will Support Market Demand for the Cool Vendor’s Digital Experience Intelligence Platform and its Unique Digital Experience Score
Decibel,…
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New Study: Every Fifth Shopper Finds Online Shopping a Stressful Experience
According to Clicktale, a fifth of US consumers (21%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high-stress levels while buying online.
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Pegasystems Honors Partners at PegaWorld 2018 for Immaculate Growth and Customer Delight
The 2018 Pega Partner Awards recognize Pega partners that demonstrate an extraordinary ability to drive customer success, accelerate growth, and provide thought leadership.
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Merkle CRM 4.0 Arrives to Transform Data-Driven Digital Marketing and Commerce
Merkle CRM 4.0 solution integrates with Salesforce Marketing Cloud, including Salesforce DMP and Adverting Studio, and with Salesforce Commerce Cloud.
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Scandinavian Airlines Partners with Neustar for 360-Degree Marketing Analytics
Scandinavian Airlines sought a partner like Neustar to drive a greater impact of its marketing activities and to pinpoint more efficient marketing investments.
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Automate.io and HubSpot Join Forces To Refine Marketing And Sales Automation
Automate.io, a leading cloud and integration platform, announced that it has joined HubSpot as a Connect Certified Partner.
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