Buyer Insights

Jean Tali, Executive Vice President of Sales at CaliberMind talks about the state of B2B sales and what needs urgent change in typical SaaS sales processes: ___________ Hi Jean,…
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A recent Gartner study reveals that the CRM market is expected to grow by over 14% through 2025. Sales CRMs are like a magic box for sales teams across any industry. They boost…
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Artificial Intelligence (AI) is rapidly transforming the world of sales. With its ability to analyze vast amounts of data, AI has the power to make sales teams more efficient and…
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Did you know that the global B2B eCommerce market was valued at a staggering US$20.4 trillion in 2022, which is over five times that of the B2C market? This statistic highlights the…
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B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions In a recent episode of the SalesStar Podcast, it was exciting to welcome…
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Sales professionals today are up against rising customer acquisition costs and a highly competitive environment, making prospecting increasingly difficult. Improving the alignment…
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If someone asked us, “what is the most demanding and fastest-growing role in sales?" we would say sales operations. But the only way to make the most of this role is to structure it…
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Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI: Key topics covered: Shifts…
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We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industry in 2024:…
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Kevin Meeks, Chief Customer Officer at LivePerson shares pointers on what can help B2B sales teams understand customer needs more accurately in this catch up with SalesTechStar:…
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