Buyer Insights

Think ''e-commerce'' and it's likely the first thing that comes to mind is someone browsing the storefronts like Amazon, Flipkart, etc. where bulk purchases can be made. These e-stores…
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Email marketing in the B2B realm plays a pivotal role, functioning far beyond just a tool for broadcasting messages. It stands as a critical component in nurturing leads, building and…
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Catch this week's salestech highlights to uncover the newest salestech optimization and adoption trends and tips: _________ SalesTech Quote-of-the-Week! Digital Adoption Platforms…
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Enterprise Resource Planning (ERP) systems have become the backbone of modern business operations. They integrate various functions—finance, HR, supply chain, and more—into a single,…
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Karel Papik, Co-founder of Product Fruits chats about the benefits of Digital Adoption Platforms and how they can enhance the end user onboarding experience: ______ Hi Karel, tell…
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“Every consumer wants a different experience when shopping and this experience becomes the differentiating factor for many successful business models.” – The Deloitte Consumer Review…
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In the ever-evolving landscape of business, Go-To-Market (GTM) tactics serve as the cornerstone for companies aiming to introduce their products or services to new markets or customer…
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The rise of gamification in sales has revolutionized the way companies motivate their sales teams. By turning key performance indicators into competitive games, businesses are seeing a…
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Virtual Reality (VR) and Augmented Reality (AR) campaigns are revolutionizing the way B2C brands engage with their target audience. These immersive technologies have opened up a whole…
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Introduction In the intricate world of sales and marketing, understanding buyer intent signals is akin to having a roadmap to success. These signals, ranging from online behavior to…
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