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Account Intelligence
Account Intelligence
Maximizing Buyer Intent Signals: What Should Sales and Marketing Teams Keep in Mind?
Introduction
In the intricate world of sales and marketing, understanding buyer intent signals is akin to having a roadmap to success. These signals, ranging from online behavior to…
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Comparative Analysis: Unveiling the Dynamics of CLV and CLR in Maximizing Revenue Growth
Customer Lifetime Value (CLV) and Customer Lifetime Revenue (CLR) are two indicators that are particularly significant in relation to customer-centric company strategies in terms of…
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How is AI Transforming Factories?
The integration of Artificial Intelligence (AI) in factories is no longer a concept of the future, but a present reality. With an estimated 37% increase in AI implementation in…
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Why Sales Leaders Should Think Like GTM Teams
In the realm of business, a Go-to-Market (GTM) team isn't just a luxury; it's a vital asset. This specialized group acts as the engine that propels your GTM strategy from concept to…
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SalesTechStar Interview with Viviane Campos, Global Head of Sales at Connectly.ai
Viviane Campos, Global Head of Sales at Connectly.ai talks about the common must-do's that far too many B2B sellers still miss out on in this chat with SalesTechStar:
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SalesTechStar Interview with Manisha Raisinghani, Founder of SiftHub
Manisha Raisinghani, Founder of SiftHub discusses more on how AI can reduce discrepancies in sales processes while taking us through SiftHub's latest funding round and the road ahead…
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B2B vs. B2C – It is Not Always About Who’s Buying But How You’re Selling
Did you know that the global B2B eCommerce market was valued at a staggering US$20.4 trillion in 2022, which is over five times that of the B2C market? This statistic highlights the…
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Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable
We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industry in 2024:…
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LinkedIn Sales Navigator: How Do You Use It To Your Best Advantage?
LinkedIn has evolved from being just a social network for professionals to a valuable sales tool for businesses of all sizes. LinkedIn Sales Navigator (Sal Nav) and other sales features…
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SalesTechStar Interview with Vernon Irvin, CRO at G-P
G-P's Chief Revenue Officer, Vernon Irvin joins us in this Q&A to share a few top of mind thoughts on the state of B2B sales and salestech:
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Welcome to this…
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