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Native & Programmatic Advertising
Snowflake Announces Support of Unified ID 2.0
The world’s largest advertisers, agencies and publishers will be able to easily enrich and activate audiences directly within the Snowflake Data Marketplace
Snowflake,…
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Square Announces Early Access Programme for French Businesses
Square, the globally trusted software, payments, and hardware solution for businesses of all sizes, today announces an Early Access Programme in France, offering exclusive access to an…
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Award-Winning Innovator and AI Data Research Leader LogicPlum Releases Comprehensive New Software…
LogicPlum unveiled its latest platform version, LogicPlum 3.1, now fully loaded with the power of LogicPlum Neutral. Believing that bias and fairness detection should be a part of…
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How Retailers Create The Ultimate Customer Experience With Audio-Out-Of-Home
It’s no secret that e-commerce has revolutionized the retail space by enhancing the customer experience with one-click ordering, free shipping and even faster delivery. Because…
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Versus Systems Launching Shopify App To Add Ecommerce and Small Business Rewards
Versus Systems Inc. announced the beta launch of their proprietary rewards platform, now accessible via a Shopify app that empowers businesses running Shopify to promote their…
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SalesTechStar Interview with William Offeman, Chief Product Officer at WideOrbit
Sales and marketing teams should focus on the convergence of linear and digital advertising and selling to gain more traction from their multichannel campaigns, William Offeman,…
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Digital Technologies That are Enabling Direct to Consumer Businesses
Direct to the customer has gained new clout now because of the ease that it provides for both sellers and buyers. In this revolution of cutting off the middlemen between purchases, many…
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Channel Bakers Partners With Profitero To Add Industry-Leading eCommerce Analytics Services
Channel Bakers, a global eCommerce and Retail Media advertising agency, today announced it will partner with Profitero, the leader in providing actionable eCommerce insights for the…
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The Benefits of Zero-Party Data for Marketing and Sales Teams
If data is the engine that drives the digital experience, it’s in desperate need of a tune-up. In the past year, we’ve witnessed a wholesale reevaluation of how we interact with brands…
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Why The 2020s Are The First Decade Of Consumer-First Advertising
The ‘70s got bell-bottoms and disco. The ‘90s got Furbies and the Internet. The 2020s will be known for consumer-first advertising.
Sound boring? It’s not. Since Apple announced the…
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