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Native & Programmatic Advertising
DoubleVerify Launches Authentic Performance, A New Paradigm for Ensuring Digital Ad Effectiveness
New Offering Expected to Drive Return on Investment (ROI) for Global Advertisers.
DoubleVerify , a leading software platform for digital media measurement, data and analytics,…
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Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCuniversal, WarnerMedia and Other Media Publishers Double Down on Addressable TV Initiatives Ahead of the 2020 Upfronts
Nielsen …
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PubMatic Boosts Publisher Audience Addressability With Identity Hub
Publishers Can Improve Programmatic Monetization With an Enterprise Extension of Prebid’s User ID Module
Premium digital advertising technology company, PubMatic, announced the…
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Moz Launches Report Templates for Faster, More Simplified Reporting
Nine Report Templates Are Available for MOZ Pro Customers to Help Illustrate Impact, Growth and Results for Stakeholders
Moz, Inc., the leader in search engine optimization…
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NCSolutions Celebrates 10 Years of Advancing Advertising Effectiveness
Continues to Set New Milestones in Accelerating Insights and Pushing the Boundaries of Industry Knowledge
NCSolutions (NCS), the leading advertising effectiveness company for CPG…
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Tru Optik Now Includes NCSolutions Purchase-Based Audience Segments in Their OTT Data Marketplace
Agreement Will Provide Advertisers with NCS Audience Segments from Transaction-Level Purchases for OTT/CTV, Streaming Audio and Gaming Campaigns
Tru Optik, the identity resolution…
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IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed
IRI, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm…
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Mediaocean Announces Amino Payments as First Blockchain Partner to Deliver Supply Path Insights for…
Mediaocean Partners With Supply Chain Transparency Innovator - Coming Together in a Fully Scaled Blockchain Network
Mediaocean, the foundational software provider for the advertising…
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Aarki Supports First-Price Auction Alongside Second-Price Auction
Aarki, a leading AI-enabled mobile marketing platform, announces that it now supports first-price auctions alongside second-price auctions. While much of web-based programmatic supply…
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Wrapify Launches Static+ Rideshare Topper to Offer Brands Targeted and Scalable OOH Advertising
Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig economy, announced the launch of the Static+ Rideshare Topper for targeted advertising campaigns.…
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