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Native & Programmatic Advertising
Dailymotion Rolls Out Premium CTV Inventory for Media Buyers
As the streaming wars continue in 2020, advertisers have a new avenue to reach core audiences with a preference for content. Dailymotion, a Vivendi-owned video platform combining…
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Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising…
Tapad's Digital Identity Resolution Offering Enables Gimbal's Platform to Provide Expanded Insights for Campaign Optimization to US Brand and Agency Clients
Tapad, a global leader in…
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Kroger Precision Marketing Challenges Media Industry with Transparent Sales Attribution Powered by…
New Feature Allows Brands and Media Agencies to View Full Sales Impact of Ad Spend
The Kroger Co.'s media advertising business, Kroger Precision Marketing (KPM), announces a new…
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GumGum Kicks Off 2020 with New Board Appointment Following Record 2019 Earnings and $22M Funding…
Veteran CMO Lisa Licht brings deep marketing expertise to the AI firm as it prepares to launch disruptive contextual advertising, brand safety and video solutions
GumGum, Inc.,…
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Pixability Announces Launch Of BrandTrack, The First Software Platform That Helps Marketers Track…
New Product Is Being Used by Major Brands, Including Google, to Maximize the Strategic Value of YouTube
Pixability, the leading provider of insights and optimizations for video…
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Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and…
Rakuten's Latest Move Unifies Its Global Media Portfolio With Its Award-Winning Performance Marketing Technology and Digital Commerce Data
For the first time, brands, advertisers and…
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SalesTech Star Interview With Jeff Friedman, VP of Sales at Phunware
Jeff Friedman, Vice President of Sales at Phunware Inc. a pioneer of Multiscreen-as-a-Service (MaaS), fully integrated enterprise cloud platform for mobile joins us in this SalesTech…
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Causal IQ Announces Expansion Into Las Vegas
Causal IQ, a leading programmatic solutions provider, today announced its expansion into Las Vegas, Nevada, to achieve relevant branding and advertising goals for the tourism and gaming…
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Juniper Transforms Partner Communications with Impartner’s News on Demand
There is very little debate that companies that regularly merchandise the benefits of their partner program have more engaged partners. A "build it and they will come" approach simply…
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Totem Agency Launches My-Totem, a Branding Automation Platform
Helping you put your most professional look forward, Totem Agency is the furthest thing from a branding agency; however, they've comprised all the best parts of one. Online branding and…
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