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Native & Programmatic Advertising
Terminus Introduces Engagement Hub to Power Full-Funnel ABM
Terminus, the #1 customer rated account-based marketing platform, introduces the Terminus Engagement Hub, the only all-in-one full-funnel ABM platform. The Terminus Engagement Hub…
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The Benefits and Importance of Audience Segmentation to Boost Personalization
With the volume of content that we are consuming, ad burnout is happening at breakneck speed. Especially now, when content consumption is higher than average, ads no longer have the…
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6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting
6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors…
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AWeber Announces New Free Pricing Plan Designed to Help Small Business Owners Thrive
AWeber, the leading provider of powerfully-simple email marketing solutions for small businesses, today introduced AWeber Free — a new free plan designed to help small business owners…
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The Trade Desk Appoints Tim Sims as Chief Revenue Officer
Global advertising technology leader, The Trade Desk announced the appointment of Tim Sims as Chief Revenue Officer. Sims, a six-year veteran of The Trade Desk, will be responsible for…
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The Trade Desk Appoints Michelle Hulst as EVP, Global Data and Strategy
A global advertising technology leader, The Trade Desk announced the appointment of Michelle Hulst to Executive Vice President, Global Data and Strategy. Hulst will report to Jeff…
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Beeswax Upgrades Buzz With Improved Targeting and Analytics
Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a period of growth at Beeswax to service a more diverse…
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Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19
In a time of restricted movement for most Americans, how has TV impacted advertisers’ ability to drive digital engagement? To find out, Effectv, the advertising sales division of…
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Berkshire Hathaway HomeServices Showcases Industry Leadership by Automating Digital Advertising…
In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system's nationwide network of over 50,000 real…
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Brian Stempeck to Step Down as Chief Strategy Officer of The Trade Desk on September 1, 2020
Global advertising technology leader, The Trade Desk, announced that Brian Stempeck will step down as Chief Strategy Officer on September 1, 2020 and continue in an advisory role…
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