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Native & Programmatic Advertising
Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari As Vice President Of Marketing
Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, today announced Alice Hawari as Vice President of Marketing. At Ripple Street,…
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Candid Set Out For World’s First Fully Integrated Marcom Platform
New Candid CEO Rudiger (Ruud) Wanck, former Global CEO of GroupM Connect, states that both parties will benefit from the acquisition. "In an increasingly competitive digital and…
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Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with…
Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021
Cadent, the advanced TV platform company, announced the expansion of its addressable advertising…
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NexTech Hires Former President of Microsoft Online Inc. Hareesh Achi as President of its 3D/AR…
Hareesh Achi is hired to rapidly expand NexTech’s transformative and cutting-edge 3D/AR advertising network
Hareesh will increase the company’s partnerships and drive ad…
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Mobile Ad Platform Mintegral Receives ISO 27001 Certification for Information Security Management
Mintegral, the programmatic advertising platform owned by Mobvista, announced that it has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification,…
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Cookies Were A Sugar Fix For Marketers, But Now It’s Time For Some Real Nourishment
The demise of cookies is a big challenge for the industry, but also a huge opportunity for innovative marketers to really engage their audience. Andraz Tori, Head of Recommendations and…
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A Few AdTech Predictions and Thoughts for 2021
2020 has no doubt cemented its own chapter in future history books. From Apple announcing the death of the IDFA (and then delaying its execution) to a global pandemic that disrupted…
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Sayollo And Protected Media Partner To Protect Immersive Mobile Game Advertising From Sophisticated…
Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a…
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Adwerx, a Leading Provider of Automated Digital Advertising for Real Estate and Financial Services…
Company Plans to Grow Headcount by 20% in Q1 2021
Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, is reporting strong growth in Q3-4…
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Esquire Advertising Study Reveals Major Shifts In Appliance and Furniture Shopping Activity By State…
Esquire Advertising, a nationally leading adtech and marketing company based in Durham, North Carolina, recently investigated in-store shopping behaviors among U.S. consumers at…
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