Native & Programmatic Advertising

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced it has…
Read More...

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is…
Read More...

Power Digital announced its acquisition of Social Method, one of the fastest-growing data-driven digital media buying and creative companies in the country. Specializing in…
Read More...

In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning, transacting, and evaluating media…
Read More...

MMI announced that it has received its Media Rating Council (MRC) accreditation for both Measurement of Display Impressions (Begin to Render) and reporting of Bot (Invalid) and Valid…
Read More...

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method…
Read More...

Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform, today announced the…
Read More...

The acquisition adds an additional layer of data and visibility into ad monetization, enabling developers to better identify harmful ads and manage the user experience…
Read More...

Mark IV Was the Lead Investor in the Startup's Recent Series A Round Brandzooka, the leading self-service programmatic platform democratizing the digital advertising landscape for…
Read More...

DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM)  DoubleVerify (“DV”), a leading…
Read More...