Native & Programmatic Advertising

Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, these two…
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Proprietary Bid Technology Leverages API Integration with Amazon Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of an automated…
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OKTV (Opportunity Knocks Television), a wholly owned subsidiary of Purespectrum Inc. (PSRU:OTC), has penned a deal that has industry heavyweight, Trifecta Entertainment, as its…
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Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place…
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Williamson Will Oversee Local, Regional and National Ad Sales for the Company in the Southeast, and Partner with Leadership to Drive Growth Through Innovative, Client-Centric Solutions,…
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Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution.…
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Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and Tv Audience Extension Across Digital DevicesAdvanced Video…
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Spending on digital advertising continues to increase at a remarkable rate, with US growth projected to eclipse 18% between 2018 and 2019. While digital advertising’s ascent is no…
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The addition marks the first MVPD to join the Comscore Campaign Ratings beta program DISH Media announced it will join the Comscore Campaign Ratings beta alongside other leading…
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Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar®, Inc., the leading trusted, neutral provider of unified marketing…
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