Native & Programmatic Advertising

Beeswax continues to expand its reach across the connected TV and digital video marketplace Beeswax, the industry's only customizable programmatic buying platform, announced that it…
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AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed "PFX LIVE," which is specialized in monetizing live streaming…
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MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a…
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Clickbooth has announced that Brad Dobbins has been promoted to President of Clickbooth effective immediately. Brad will continue to report to Erin Cigich, CEO of Clickbooth.com, LLC…
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S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web and in-application display and rich media…
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Gray will exclusively use Comscore local TV currency in 80 of its 91 markets Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced…
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Lamar Advertising Company, a leading owner of outdoor advertising and logo sign displays, today announced that it has acquired Fairway Outdoor Advertising’s billboard operations in five…
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Growth Spurred by Customer Results as PRM Software Becomes Critical to MarTech Stack Allbound, the leading next generation Partner Relationship Management (PRM) platform, announced…
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Nielsen and Hearst Television announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services. The deal…
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Maven has announced that digital advertising veteran, Andrew Q. Kraft has joined the company as Chief Strategy and Revenue Officer.
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