Native & Programmatic Advertising

Neustar’s collaboration with TiVo adds to the rapidly expanding capability of the company to bring precision to TV Viewership measurement for advertisers.
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Alticast, an end-to-end media platform provider has announced that Turkey's leading telco, Turk Telekom, has selected Alticast's AltiPlatform™- Web middleware to serve as their…
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Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the US, and Nielsen announced a multi-year strategic agreement for a comprehensive…
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The latest Horowitz Research report, State of Pay TV, OTT & SVOD, reveals that although TV content viewers are using newer streaming services, a traditional viewing technology is…
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Investment fuels growth in a new TV programming category—ambient TV Atmosphere, an ambient TV entertainment platform known for its network of content channels (including CHIVE…
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New Technical Specifications from IAB Tech Lab Released Alongside New Policies IAB Europe, the leading European-level industry association for the digital advertising ecosystem, in…
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Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and…
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Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital…
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New Essential Subscription Package, Available Now, Is Built Especially for People Who Want to Listen on a Mobile Phone, Tablet, Desktop, and on Connected Devices in the Home Including…
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AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular Digital Media Platforms/DSPs Using AI/Machine Learning…
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