Native & Programmatic Advertising

Castify.ai, CTV application and FAST channel technology developer, joins Prebid.org to advance standardized programmatic OTT advertising solutions. Castify.ai, the global CTV…
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What number of emails do you get per day? At least a few dozen, if not more. In actuality, a typical employee will receive 120 emails a day. Consider the number of times you currently…
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Overview of Customer Lifetime Value Customer lifetime value (CLTV) stands as a pivotal indicator in comprehending the overall profit a business anticipates from a solitary customer…
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Placements.io, a mission-critical operations platform for buying and selling digital advertising, announced its collaboration with Microsoft Advertising. Microsoft Advertising uses the…
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Keeping loyal clients is one of the significant obstacles an internet store owner will face in today's complex world of online commerce. Clients have many more options than they did in…
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There is hardly anyone who will doubt that eCommerce is the future of retail. While physical outlets will continue to have a strong presence, eCommerce platforms are expected to have…
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Walmart and Peacock joined forces to offer shoppable ads on Bravo’s show. As streamers pair content with AI-generated ads, viewers can shop seamlessly during commercial breaks. Let’s…
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Ninety-seven percent of brands are unable to accurately measure revenues from social media advertising because of Dark Social traffic. Customer Acquisition Costs are…
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Fellow podcast host, Justin Steinman, CMO at Definitive Healthcare participated in a recent episode of the SalesStar Podcast to talk about the potential growth opportunity podcasts can…
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Elevating Point-of-Sale Marketing: Tokinomo's Visibubble Merges Innovation and Interaction to Transform Retail POSM Displays for in-store Brand Activations Tokinomo, a leading…
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