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Native & Programmatic Advertising
Dealing with a Leaky Lead Generation Funnel?
Tips for Controlling Lead Leakage with Lead Management Best Practices
Are you finding it hard to deal with the leaky lead generation funnel? Creating a leakproof sales funnel and…
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Castify.ai Joins Prebid.org, Driving OTT Programmatic Advertising Industry Standardization Forward
Castify.ai, CTV application and FAST channel technology developer, joins Prebid.org to advance standardized programmatic OTT advertising solutions.
Castify.ai, the global CTV…
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Direct Mail for SDRs: A Comprehensive Guide
What number of emails do you get per day? At least a few dozen, if not more. In actuality, a typical employee will receive 120 emails a day. Consider the number of times you currently…
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Unveiling the Importance of Customer Lifetime Value
Overview of Customer Lifetime Value
Customer lifetime value (CLTV) stands as a pivotal indicator in comprehending the overall profit a business anticipates from a solitary customer…
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Placements.io Supports Microsoft Advertising’s Order Management
Placements.io, a mission-critical operations platform for buying and selling digital advertising, announced its collaboration with Microsoft Advertising. Microsoft Advertising uses the…
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How to Create a Performance-Driven Brand Website That Can Generate Better Sales and Marketing…
Keeping loyal clients is one of the significant obstacles an internet store owner will face in today's complex world of online commerce. Clients have many more options than they did in…
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Top Trends Driving eCommerce
There is hardly anyone who will doubt that eCommerce is the future of retail. While physical outlets will continue to have a strong presence, eCommerce platforms are expected to have…
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Walmart’s Shoppable Ads Features
Walmart and Peacock joined forces to offer shoppable ads on Bravo’s show. As streamers pair content with AI-generated ads, viewers can shop seamlessly during commercial breaks. Let’s…
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New Research Shows Customer Acquisition Cost Crisis Caused by Dark Social
Ninety-seven percent of brands are unable to accurately measure revenues from social media advertising because of Dark Social traffic.
Customer Acquisition Costs are…
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How Podcasts Can Drive Growth For B2B Sales and Marketing Teams: with Justin Steinman, CMO at…
Fellow podcast host, Justin Steinman, CMO at Definitive Healthcare participated in a recent episode of the SalesStar Podcast to talk about the potential growth opportunity podcasts can…
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