Predictive Marketing

Audax Private Equity (“Audax”) announced that its portfolio company, Astute, Inc. (“Astute”), a leading provider of SaaS-based, omnichannel consumer engagement software, has acquired…
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Short URLs and deep links are powerful marketing tools that drive click-through rates, sharing, and conversions. Cli.co is the first free service to combine branded short URLs, deep…
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New marketing automation application boasts extensive P&C and Benefits content library and natively integrates with Applied Epic Applied Systems announced the launch of Applied…
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Wpromote continues to expand performance creative offering with a new free subscription tool that helps marketers explore ad creative trends. Wpromote, the Performance Marketing Agency…
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Software Veteran and Big Data Marketing Leader Poised to Assist ActionIQ in Scaling Its Go-To-Market for Enterprise Financial Services, Media & CPG Industries ActionIQ, the leading…
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Mapp has won a Gold Stevie Award for Intelligence-based User Segments, a solution making it almost seamless to work between analytics and marketing activities within the digital…
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Advertisers now have full access to the AI-based technology that yellowHEAD’s team uses to analyze, ideate and optimize client creatives yellowHEAD…
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Jellyfish, a digital partner to the world's leading brands, has appointed marketing and digital media expert, Sharon Harris, as its first global Chief Marketing Officer. In the role,…
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Co-founder and former CEO, Rand Fishkin, steps down from the Moz board, as Asia Orangio and Tara Reed join, bringing leadership and SaaS expertise Moz, Inc., the leader in search…
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SEMrush, a leading online visibility management and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in fast-growing public…
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