Predictive Marketing

Clay Sharman, Founder and CEO of Krateo AI chats about the impact of AI copilots and how they are enabling modern marketing and sales functions in this interview with SalesTechStar:…
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Wolters Kluwer Blue Chip Economic Indicators shows 93% of economists expect 1st rate cut to occur in September Wolters Kluwer has published the August 2024 issue of its…
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Amazon, Microsoft, and Google in a race with Databricks and Snowflake, as other established megavendors make inroads into the cloud data warehousing space. Microsoft Azure Synapse,…
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Brand perception is the way customers view and interpret a brand’s image, products, and services. It’s a mental image that forms in customers’ minds based on their experiences and…
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Bluecore’s 2024 Benchmark Report Reveals Performance Gaps – Including Conversions, Repeat Purchases & Order Frequency – That Retailers Must Close to Grow Bluecore, the retail…
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Zuora, Inc. , a leading monetization suite for modern business, released the findings of its Understanding the Modern Subscriber study, which found consumers, particularly younger…
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94% of executives plan to maintain or increase their investment in ecommerce over the next 6-12 months. Brand leaders are cautious but undeterred as they push to uncover…
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Generative artificial intelligence (AI)—boasting incredible efficiency gains, hyperspeed data analysis, and personalized content generation capabilities at scale—is making its mark on…
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Retailers’ investments in genAI, the rise of online marketplaces, and higher digital literacy will continue to drive global online retail sales growth Forrester…
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Worldwide spending on Digital Transformation (DX) is forecast to reach almost $4 trillion in 2027, according to the latest update to the International Data Corporation (IDC) Worldwide…
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