Predictive Marketing

Wolters Kluwer Blue Chip Economic Indicators shows 93% of economists expect 1st rate cut to occur in September Wolters Kluwer has published the August 2024 issue of its…
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Amazon, Microsoft, and Google in a race with Databricks and Snowflake, as other established megavendors make inroads into the cloud data warehousing space. Microsoft Azure Synapse,…
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Brand perception is the way customers view and interpret a brand’s image, products, and services. It’s a mental image that forms in customers’ minds based on their experiences and…
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Bluecore’s 2024 Benchmark Report Reveals Performance Gaps – Including Conversions, Repeat Purchases & Order Frequency – That Retailers Must Close to Grow Bluecore, the retail…
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Zuora, Inc. , a leading monetization suite for modern business, released the findings of its Understanding the Modern Subscriber study, which found consumers, particularly younger…
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94% of executives plan to maintain or increase their investment in ecommerce over the next 6-12 months. Brand leaders are cautious but undeterred as they push to uncover…
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Generative artificial intelligence (AI)—boasting incredible efficiency gains, hyperspeed data analysis, and personalized content generation capabilities at scale—is making its mark on…
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Retailers’ investments in genAI, the rise of online marketplaces, and higher digital literacy will continue to drive global online retail sales growth Forrester…
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Worldwide spending on Digital Transformation (DX) is forecast to reach almost $4 trillion in 2027, according to the latest update to the International Data Corporation (IDC) Worldwide…
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Internal analysis of leading U.S. retailers finds claims and appeasements fraud is costing retailers billions of dollars in online sales and is up 1.5% year over year…
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