Predictive Marketing

Field sales have always been a vital component of company expansion. In the past, field sales representatives would travel for days, weeks, or even months to establish personal…
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Attention, the platform that transforms customer conversations into actionable insights, announced its $14 million Series A funding to power its next phase of growth. The investment…
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Consumer Poll Reveals It’s Millennials, Not Gen Zers, Whose Demands and Preferences Are Shaping the Retail Shopping Experience; Dynamic Pricing Widely Disliked, Loyalty Programs…
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New Affirm research reveals over 50% of consumers plan to finish their holiday shopping on or after Black Friday and nearly 70% are planning to spend the same or more on holiday…
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Personalization, Conversational Commerce, and Trust Define This Year's Shopping Season Sinch, which is pioneering the way the world communicates through its Customer Communications…
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Despite safety concerns, one in four shoppers say they plan to shop more in-person for holiday gifts–but with higher expectations, lower patience and delayed purchases as economic…
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Sales representatives can no longer contact prospects through just a single or a couple of communication channels in the digital first era. Sales outreach has changed and now includes…
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Black Friday and Cyber Monday sales have now become key sources of revenue for many businesses globally. In fact, 2023 saw Shopify merchants globally reaching a whopping $9.3 billion in…
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Sales culture, like any other, is a list of doctrines, protocols, and beliefs with which you raise and build your sales teams. Your sales culture defines the behaviour of your…
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Key Points: Fifth-annual UKG retail survey shows retailers are overall optimistic, with 87% feeling prepared for the holiday season 88% of retailers have already begun…
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