Predictive Marketing

Omdia’s tenth annual IT Enterprise Insights study has revealed that IT has become one of the main drivers of value to an enterprise, with almost three-quarter (74%) of respondents…
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Apple, Samsung, Bath & Body Works Top Black Friday Sales; Walmart and Dollar Tree Private Label Brands Win in Household Penetration Numerator, a data and tech company serving the…
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Shaping Return Policies and Consumer Expectations Across America: Gen Z Leads in Frequency of Online Returns but Is Least Likely to Check Return Policies Upgraded Points offered a…
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Taking direct control of order tracking and providing a range of delivery options boosts customer satisfaction Some 86% of consumers will abandon a brand over just two poor customer…
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i2c Inc., a leading provider of banking and payments solutions, and PYMNTS Intelligence, have released the results of a new survey revealing most Americans are cutting back on what they…
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Debt.com's latest Holiday Spending Survey shows many will spend more due to inflation and will use credit cards to cover costs. Inflation is still driving prices on everything from…
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Consumers can expect more tech-enabled experiences from restaurants Experts offer advice to make Thanksgiving deliciously easy…before it's too late Inspired by…
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Consumers are increasingly choosing gift cards as gifts this year, especially as businesses offer more promotions, deals and discounts to combat shoppers' inflation fatigue. Givex, the…
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New payments trends study reveals 81% of consumers are adjusting their purchasing habits and spending With the holiday season around the corner, and consumers indicating they are…
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Pricing and digital performance influence consumer choices this holiday season Applause, a world leader in testing and digital quality, today announced the 2023 results of its…
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