Predictive Marketing

Pricing and digital performance influence consumer choices this holiday season Applause, a world leader in testing and digital quality, today announced the 2023 results of its…
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Advantage Solutions’ Q3 Advantage Outlook finds retailers and manufacturers expect 1–5% unit volume sales growth this holiday season, but market still tackling inflation and shrink…
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25% of survey respondents said they plan to cut charitable giving As the 2023 holiday season approaches, consumers don't see a jolly outlook, with 40% of polled respondents believing…
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Nearly 75% of consumer product organizations and retailers turn to regional sourcing amidst global disruption Balancing cost and resilience will be vital as more than 40%…
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64% of consumers plan to order at least one food item from a restaurant to complement their at-home holiday meals HungerRush, the leading POS software platform provider for…
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Almost three-quarters (73%) of SaaS vendors hiked prices in 2023, pushing software spending to all-time high according to Vertice's annual SaaS Inflation Index. Software inflation has…
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Amidst cost of living, inflation and other economic challenges facing them every day, consumers are spending a significant amount of money via their reward programs—20% more than by…
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HostingAdvice survey reports millennials lead the majority of the 36% who trust ChatGPT to keep their information safe. By and large, Americans view generative AI as a helpful and…
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First Insight’s 2023 Report Finds 62% More Shoppers Cite Shipping Costs as Their Number One Consideration to Convert Online Thirty-three percent of consumers would be willing to…
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90% of retailers surveyed report that personalization will transform industry-wide special sales events as we know them within the next three years Coveo, the leading provider of…
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