Predictive Marketing

Rising interest rates and uncertain economic conditions continue troubling local business leaders U.K. business leaders are meeting optimism with caution as four-in-ten (42%) are…
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As economic conditions improve, Forrester estimates that global tech spending will increase at a faster rate and will reach $4.7 trillion in 2024. This increased spending, combined with…
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2024 ProcureCon CPO Report Identifies Evolution in CPO Roles, Showcasing the Impact of AI on Procurement Strategy and Technology Adoption Icertis, the contract intelligence company…
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Survey of North America retail business and IT leaders illuminates the gap between retailers’ enthusiasm for AI and their readiness to deploy Nearly seven out of ten business and…
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Consumers were undeterred by higher costs and stricter policies, with the rate of returns increasing Blue Yonder, a leader in digital supply chain…
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024 Digital Commerce Index reveals consumer insights on shopping and dining trends NCR Voyix Corporation, a leading global provider of digital commerce solutions for the retail,…
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2023 was a year of unprecedented profit and growth, led by cutting-edge AI SaaS solutions at high-profile retail and CPG clients SymphonyAI, a leader in predictive and generative…
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Businesses have the potential to drive 10 percent cost savings in CIO budgets Automation Anywhere, a leader in enterprise process automation that puts AI to work across every aspect of…
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Research from SAP Emarsys Customer Engagement examines the future of shopping and how retailers can limit returns without damaging loyalty Nearly three quarters of US shoppers…
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As the new year begins, what will keep the world's executives up at night? CEOs in both the United States and globally are bracing for a recession and elevated inflation. Despite…
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