In App Marketing

Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based…
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With Post-Attribution, Asset-Level Heuristic Data, Bidalgo Automation Brings a 30% Lift in ROAS Bidalgo, a leading provider of ad automation software and services for app marketers,…
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We’re unveiling the Eventbrite App Marketplace, the next iteration of what we formerly called Eventbrite Spectrum. With a brand new look and feel, the Eventbrite App Marketplace was…
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Gameloft and Pubmatic Partner to Deliver Greater Access to Quality In-App Inventory PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future,…
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New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment DoubleVerify (“DV”), the leading independent provider of marketing measurement software and…
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Leading Vietnamese Carrier Launches New Content Services Using Syntonic's Revenue Generation Platform Syntonic, a leading mobile technologies and services provider, announced that…
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YouAppi's commitment to quality and fraud prevention ensures marketers only pay for high-quality, human engagement YouAppi, a leading growth marketing platform for premium mobile…
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Offers unique combination of API-powered plug-and-play design, drag-and-drop builder, and transparent user experience built to speed time-to-market and delight end users Tray.io, the…
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Store Associates Can Access Rich Customer Information to Boost In-store Engagements and Drive Deeper Shopper Loyalty Tulip, the mobile platform for retail stores and leader in…
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App Publishers Gain Valuable Data Insights into LTV and ARPU with New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion Adjust, the industry leader in…
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