Browsing Category
In App Marketing
Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform
Vungle Promotes Jeremy Bondy to Chief Operating Officer
Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced…
Read More...
Read More...
Merkle Named a Strong Performer Among Performance Marketing Agencies
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent…
Read More...
Read More...
IBM Watson Advertising and Adweek Launch The Institute for Brand Marketing
First Online Lessons on Advanced Marketing Technologies Now Available on Adweek.Com/Ibm
IBM and Adweek, LLC launched The Institute for Brand Marketing, a new program designed to…
Read More...
Read More...
Building Personal Connection and Conversion With an Unlikely Medium…SMS
Vupulse Launches Vusms, the Industry’s First Marketing Solution to Reach Live TV Viewers and Drive Live Tune-In on Mobile
VuPulse, the digital advertising industry's only Post-Click…
Read More...
Read More...
Evergent Enables the Transformation to Digital Services via Its Immersive AI-Driven Customer…
Evergent, a global provider of solutions for Revenue and Customer Lifecycle Management, announced an innovative solution that assists traditional service providers with their digital…
Read More...
Read More...
Study: LiveIntent Finds Back to School Ads Perform Best on Tablets
LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons
LiveIntent, the people-based marketing platform that reaches 250 million logged-in people…
Read More...
Read More...
Spectrio Expands Digital Signage and Interactive Technology With VS Networks Merger
The Company now powers more than 50,000 screens worldwide
Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and…
Read More...
Read More...
To Make Strong Ads, Brand Purpose Must Be Inclusive, Not Divisive
Does “brand purpose” make effective advertising? New data from global marketing research and effectiveness company, System1, shows that 1 in 5 of the most effective TV ads last year…
Read More...
Read More...
Aprimo Unveils “Aprimo AI” for its Digital Asset Management (DAM) and Productivity Management…
New artificial intelligence (AI) solution designed specifically to modernize the Digital Workplace and enrich content throughout the Content Lifecycle
Aprimo, a leading provider…
Read More...
Read More...
Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix
Top Digital Performance Agency Will Become Part of iProspect
Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world's largest…
Read More...
Read More...