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3 Ways Productivity Affects Your Overall Business Success
Productivity is such a buzzword in the workplace. But the question is: What can it actually do for your business? Is it actually worth investing in technology (money) or training (time)…
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How to Keep a Positive Cash Flow for Your Small Business
The Balance SMB states that 60 percent of failed small businesses cited cash flow as the main cause. Simply put, small businesses don’t have the means to sustain a cash deficit. Most…
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Five Trends That Will Shape the Influencer Marketing Industry in 2019
Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the…
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How AI Empowers Sales Teams to Thrive in the Field
Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client visits and report important insights to managers.…
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Brand Building in a Highly Competitive Industry
Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention the top two or three brands in the television market. It’s the…
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Word Play on Dr. Seuss Day
This Saturday is Dr. Seuss Day. Seuss wrote "Green Eggs and Ham" using only 50 words, and successfully got a whole generation of kids having fun learning to read. "I have great pride in…
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The Metric Every Publisher Should Use in 2019: Revenue at Risk
I was recently talking to the head of operations at a large news publisher about their 2019 strategy. His company is focused on a mix of initiatives from private marketplace deals to…
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Shifting Trends for B2B and B2C Marketers: A Look Forward
Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although…
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Behavioral Data: A Stake Through the Heart of Cold Calling
Cold calling has always been a game of numbers. But when it comes to making inroads, more actually isn’t better, especially when it comes to B2B enterprise sales. And the results show…
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The Importance of Creating a Frictionless Customer Experience to Reduce Customer Churn
Customers expect a frictionless experience across all touchpoints, and if a brand cannot deliver such an experience the customer will go elsewhere. If a customer begins a service…
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