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How Artificial Intelligence and Interactive Technology Can Improve the Efficiency of Your Sales Team
In this guest post at SalesTech Star, Pippa Edelen reveals how AI and interactive technology can improve the efficiency of your sales team.
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What’s Happening to Brand Loyalty?
In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when…
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5 Steps to Onboarding Your New Customers to Make Them Stay
If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books or SaaS-based tools, how you make feel your clients when…
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Don’t Abandon Your Brick and Mortar Strategy: Consumers Still Value In-Store Experiences
The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of…
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3 Insights for Pinterest Advertising Campaigns that Drive Sales
Pinterest is a powerful social platform for brands wanting to sell products and services.
Pinterest users (pinners) are actively looking to make purchases, and they like to take…
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Is AI in Sales DOA?
These days, it isn’t hard to find a chorus of experts singing the praises of AI. It’s a heady time, and while all the talk and promises are exciting, it may not be time to pop the…
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Spotlight on Podcasting as a Viable Marketing Channel for Business
While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business.
One of the chief…
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7 Sure Ways To Increase Sales Using Email Signature Marketing
Emailing is an essential marketing channel that steers a huge wheel of digital sales. It can either make your company memorable amongst its leads or turn it into a brand everyone hates…
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4 Ways Marketers Can Ensure They Learn The Right Lessons From Data
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is…
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Tequila Shots, Head Shots, And Flu Shots: Thoughts on Kicking the Year Off With A Bang
My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you call it. It’s the week where we get all of our field-facing commercial teams…
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