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The Ultimate Guide to Landing Page
A landing page is a standalone web page made specifically to advertise or market a product, service, or event. Its main purpose is to lead your visitors to take action, also known as a…
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How Customer Support Tools Help in Improving Your CRO
It’s much easier to double your business by doubling your conversion rate than by doubling your traffic - Jeff Eisenberg
Internet Marketing has become one of the biggest strategies…
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How You Should Be Using Chatbots in Your Business
As chatbots become increasingly more developed, and the demand for instant online customer service continues to rise, the debate about whether we should be using chatbots in business is…
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Is Your Sales Proposal Process Putting Your Company at Risk?
Solid Strategies to Ensure Compliance to GDPR for Your Sales Proposal Process
In our post-GDPR reality, compliance has become the watchword for companies of all sizes and industries…
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How to Analyze the Value of Localized Organic and Paid Social Media
Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further…
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Personalization Should Bring Context to the Customer to Drive Lifetime Value
Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If…
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For Loyal Customers, Relevance Tops Incentives
Loyalty isn’t dead — but traditional loyalty programs are dying. And businesses are earning loyalty through relevance.
For retail marketers, the loyalty program is a straightforward…
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Ways to Play the SaaS Game of Price
The longest-running American TV game show host Bob Barker once said, "You can't fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects.…
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How to Ensure AI Doesn’t Make Your Customers Hate You
There is no doubt that the shift to “learning from experience” aka learning from data is transforming Marketing as we know it. Artificial Intelligence solves the most nagging problem…
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Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups
Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market –…
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