Guest Authors

Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and…
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Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce retailers who find the potential sales lift too tempting to…
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The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and…
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Brand Personality has evolved into an interesting entity where companies communicate with their customers. Nowadays, we see brands embracing their personalities and even using them for…
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Digital selling is the biggest change in Sales in the last 10 years. Don’t take my word for it, that’s according to Phil Lurie, VP Sales Technology at SAP. Phil supports over 15,000…
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Though some have tried to ignore it, there’s a giant elephant lumbering about in the room of advertising. We’re a decade into the programmatic marketing revolution and Digital Marketing…
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Why not indeed! There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. The B2B Marketing technology is there to do so as soon as the…
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Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process.…
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Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is traded today. In this article, we take…
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Forbes has estimated by 2025 e-learning could be worth a staggering $325 billion. With the rise in popularity and content, businesses are cashing in on the e-learning market and are…
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