Guest Authors

Even after lockdowns began to ease, with no vaccine in sight, we all knew the 2020 holiday shopping season would look different from previous years. By how much, we didn’t know. Now…
Read More...

Bots, or to be exact, internet bots, are actually a term that can be applied to any software/program that can perform automated tasks without any human/user intervention over the…
Read More...

Thrown into the new age of digitalization and globalization, starting a company from scratch and growing it tenfold year-over-year is doable. Building a $30+ million company at the age…
Read More...

There has never been a more exciting time to invest behind the combination of consumer behavioral change and technological acceleration, the key drivers shaping the future of the retail…
Read More...

Agility is paramount for businesses to flourish, with 57% of Fortune 500 companies being born in the face of economic and technological disruption. The unprecedented levels of change in…
Read More...

Bridging the gap in AI-powered customer service   2020 has brought sweeping changes to the retail shopping experience, with the pandemic moving shoppers online and, at the same time,…
Read More...

Managing sales teams while working with marketing can be brutal. If things go wrong, sales blames marketing for delivering poorly-qualified leads, and marketing points two fingers back…
Read More...

Email marketing is one of the best ways to keep customers engaged. Customer engagement is critical because it costs more to attract new customers than to generate repeat business. To…
Read More...

Influencer marketing is nothing new. It has been around for years as many brands have tapped into celebrities – actors, musicians, athletes – to promote and sell their products. And…
Read More...

As an industry, we have always been very dependent on physical presence and having everyone involved in a production co-located in a single space, be it during pre-production, shoot…
Read More...