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Future of Mobile DSPs in the Post-IDFA World
There has been a lot of buzz across the mobile industry from each corner of the programmatic ecosystem except mobile DSPs. Well, it’s time to fix this and to take a look at the New…
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How Brands Can “Create Comfort” to Make the Online Register Ring This Holiday
The holiday season is here! The familiar jingles are cranking up, and retailers wasted no time kicking off sales and promotions. However, it’s likely to be a different kind of holiday…
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B2B Selling in the Times of Covid-19
The Covid-19 pandemic now has affected billions of people and thousands of businesses around the world. In such testing times, creating and maintaining customer relationships and…
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Making it Personal: Reinvesting Unused Travel Budget Into Useful Sales Tech
It’s that special time of year. No decorations or lights are needed. There’s no virtual party to throw or attend. That is, unless you count a good, stiff drink when it’s all over as a…
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Four Tips for Communicating a Consistent Message in B2B Sales
Remember the child-hood game – Telephone? The game where you sit in a circle and someone whispers a sentence into the ear of the person next to them and that person whispers the…
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Brands Hook Into Real-Time Market Research for Agile Consumer Insights
As the need for agile insights during the COVID-19 pandemic accelerates, it’s no surprise that many brands are looking for in-house solutions to increase the speed of gaining…
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The Profound Benefits of SOC 2 Compliance
With the COVID-19 pandemic accelerating a global trend toward remote work -- and cloud computing continuing to grow ever more complex -- maintaining robust cybersecurity has become an…
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Generating Cost Savings by Migrating Windows Workloads to AWS
A large percentage of companies are running Windows workloads. Most, if not all, are also seeking ways to generate cost savings, increase efficiencies, and optimize the performance of…
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A Case for Making the Data Marketplace More Ubiquitous
Though most Americans don’t know it, there is an active war being fought between a number of technology startups and their allies in the non-profit sector against ensconced tech giants…
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Getting More out of your Lead Generation Tactics During a Pandemic
When times are good, it’s easy to live high on the hog. Record unemployment, all-time stock market highs, and cheap money are recipes for business success. Marketers look like geniuses…
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