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Three Practices to Keep in Mind when Analyzing Marketing and Sales Intelligence Data
Agility is paramount for businesses to flourish, with 57% of Fortune 500 companies being born in the face of economic and technological disruption. The unprecedented levels of change in…
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The Power of AI in Digital Retail Sales
Bridging the gap in AI-powered customer service
2020 has brought sweeping changes to the retail shopping experience, with the pandemic moving shoppers online and, at the same time,…
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6 Effective Tips to Help B2B Marketing and Sales Teams Generate Higher-Quality Leads
Managing sales teams while working with marketing can be brutal. If things go wrong, sales blames marketing for delivering poorly-qualified leads, and marketing points two fingers back…
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Is Dynamic Content The Key for Better Email Engagement?
Email marketing is one of the best ways to keep customers engaged. Customer engagement is critical because it costs more to attract new customers than to generate repeat business. To…
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Influencers vs. Ambassadors: What’s the Difference?
Influencer marketing is nothing new. It has been around for years as many brands have tapped into celebrities – actors, musicians, athletes – to promote and sell their products. And…
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How COVID-19 Has Been A Game-Changer In The World Of Production
As an industry, we have always been very dependent on physical presence and having everyone involved in a production co-located in a single space, be it during pre-production, shoot…
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Drive Satisfaction, Engagement and Leads with Customer Engagement
We all know that building and maintaining a customer base is the key to a successful business. While acquiring new customers is more difficult than maintaining existing ones, it is…
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How The Covid-19 Pandemic Accelerated Enterprise Investment in NLP
2020 has been a year like no other. The COVID-19 pandemic has affected life as we know it both personally and professionally in more ways than we can count. As such, an overall downturn…
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Three Ways to Measure Whether Sales and Marketing Teams are in Sync
Sales Teams and Marketing Teams are on the hook for a lot. Their responsibilities are actually too long to list here. Because of this, the relationship between the sales and marketing…
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If You Want to Close More Sales Over Email, Track These Overlooked Metrics
The work from home revolution means that sales and support teams are using email as their primary form of communication.
But in trying to claw back post-COVID sales and accelerate…
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