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Leveraging Social Media And Mobile To Drive Gen-Z Sales in 2021
In 2020, driving Gen-Z sales was seen as the holy grail. Despite being a massive opportunity, it required a complete revamp of communications strategies. Gen-Z now accounts for…
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Boosting Sales Online and Onsite During and Post Holidays
The holiday season looks a little—actually, a lot—different this year and that’s certainly true for retailers struggling to keep sales up and safety fears down during the pandemic. In a…
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The Future of Advertising Is Native Advertising on the Open Web
The events of 2020 have brought about significant and lasting impacts across the advertising industry. Multiplied by today’s societal and economic realities, consumers have placed an…
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How Clickwrap Can Change Your Online Sales
When COVID-19 hit, there was a sudden urgency to make processes digital. Seemingly overnight, our economy turned into a digital one. Now, every company is (or should be) mobilizing…
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Why Your AI Projects Won’t Scale – and it’s Not the Technical Talent Gap
For the last few years, companies have been increasingly experimenting with artificial intelligence (AI), advancing their computing and data analysis capabilities, investing in new…
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Programmatic OOH Is The Next Frontier In Brands Overcoming The Challenges Of Changing Audience…
There is no getting away from the fact that 2020 has been a year of great change. Digital acceleration has increased in many industries, and it’s fair to say that changing consumer…
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3 Key Pillars to Uplevel Your Sales Team’s Performance
At one point in his career, Tiger Woods, a prolific PGA golfer, made almost 10 times more pay than his peers on the tour. And, of course, people were interested in narrowing down…
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The Radically Changing Future of B2B Sales
The tech industry has seen a lot of change in 2020—some might say too much. Between generational change, technological change, and COVID-19, one thing has become clear over the past 12…
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Chatbots in B2B: 2021 Predictions
Traditional chatbots are notorious for being stiff, robotic and ineffective at carrying on a conversation. They can ask questions but will be easily stumped if customers do the same.…
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7 eCommerce Insights for 2020 Peak Season
Most of us already love the holiday season, but eCommerce retailers have an extra reason to look forward to it.
Previous data from Statista shows that from 2015 to 2019, holiday…
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