Guest Authors

It’s safe to say that 2020 was not a breeze for anyone, including the sales industry. For sales reps, adjusting to virtual selling meant finding new ways to interact with leads,…
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The pandemic impacted all industries this year, and the automotive industry wasn’t spared. Between the disruption in Chinese parts exports and large-scale manufacturing interruptions…
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So much has changed about the way that people live, shop and do business in 2020. However, when we look back, there’s one trend that will prove particularly enduring: it is now a…
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Marketing software-as-a-service (SaaS) is a difficult task. It means continuously giving users a reason to purchase your product while managing expectations and customer service. This…
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So you’re producing content for TikTok and you’re at a loss as to how to source music? Well you’re definitely not the only one. It seems TikTok is the wildest of the wild-wild west of…
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To say 2020 was challenging for businesses would be an understatement. With COVID-19 ushering in social distancing, so many areas saw change - sales being particularly impacted. Those…
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In 2019, data volumes were growing at an average rate of 63% per month, and organizations were coordinating data from as many as 400 different data sources. A recent survey by IDG…
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Marketing excellence is too often held back by outmoded manual processes, lack of inter-team and inter-group visibility, and different versions of the ‘truth’ – be it budget, metrics,…
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Living in a COVID world has forced so much of what we do to be digital. In a good way, it makes working remotely across the world possible and more effective. It has also accelerated…
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When it comes to automakers, it’s Mercedes, BMW, Porsche, Audi, and VW. For technology, think SAP. adidas and Puma dominate the sporting goods industry. Other quality global German…
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