Guest Authors

COVID-19 changed many aspects of our lives in the past year and our collective media and entertainment choices certainly were no exception. The global pandemic fueled a massive industry…
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A rocky 2020 put enablement leaders on edge, but putting extra thought into sales enablement programs and processes is the key to surviving 2021’s uncertainty. There’s a feeling of…
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"Content is king" is an often-cited quote in the world of online marketing. It is the belief that content is central to the success of a website. Brand credibility is of value to…
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Tech marketers need to keep trying new tactics for demand generation this year, as traditional physical events remain sidelined for now. With 2021 in full swing, marketers are making…
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Coronavirus will not kill events. If anything, they will be more dynamic than ever. The ability to attend events remotely will not drive most people away, instead it will enable many to…
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Consumers by nature, are adaptive. When trends change, they switch the brands and styles they wear. When new technologies are released, some resist at first before recognizing a life…
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Over the last decade, artificial intelligence (AI) has made a meaningful difference in both our personal and professional lives. In 2017, PwC reported that 72% of executives believed AI…
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Sales people have been working remotely for years.  As a result, many leaders in the age of COVID-19 have not worried about their sales employees’ ability to adapt to a work-from-home…
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The thought of 2021 budget planning can be daunting. Macro-economic factors like unemployment and the recession make it hard to know how much consumers will spend. Macro-health…
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Salespeople are facing many challenges in the current climate. Pipedrive’s recent study on the State of Sales found sales teams to be overloaded. Every fifth salesperson works over 50…
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