Guest Authors

When you think of sales enablement, what comes to mind? Enabling sales reps with the right content for meetings? Giving them the content management tools for easy content discovery to…
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The ‘70s got bell-bottoms and disco. The ‘90s got Furbies and the Internet. The 2020s will be known for consumer-first advertising. Sound boring? It’s not. Since Apple announced the…
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Many organizations had to quickly adapt to a work from home model as a result of the COVID-19 pandemic. Even though some employers are beginning to lay plans for a return to the office,…
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Sales has historically been defined and stereotyped by maintaining connections with clients and potential prospects in-person, whether in the conference room, over dinner, or during a…
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Implementing an effective sales engagement strategy is key for organizations of any size, but is of particular importance for small and medium sized organizations. Here are some of the…
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One year into the Covid-19 pandemic, and it’s safe to say that organizations and individuals have learnt a lot about how to live and work in adverse situations. Undoubtedly, these past…
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These days, every company needs to compete on customer experience. Despite a sometimes poor reputation, call centers have long been (and continue to be) an essential part of this…
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When it comes to the selling process, follow-ups are one of the most important steps. According to the Brevet Group, 80% of sales require at least five follow-up calls after the first…
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A post-cookie-era CRM strategy and marketing mantra While watching a show on Animal Planet with my kids, I experienced something I haven’t in years of owning a DVR: commercials. We…
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There’s a lot of buzz in the IT world about artificial intelligence and machine learning. Making machines do tasks we previously thought them incapable of doing is an enticing prospect.…
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