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When a company is building a sales team for scale, it is essential to determine the fundamentals: size of market, expected length of sales cycles, type of sales roles you need, how…
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It’s post-COVID and you are heading to your local grocery store. You fill up your cart with your favorite foods and wait in the queue to pay. When it’s your turn, you line up the goods…
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Instead of investing in a magical in-store holiday shopping experience, retailers have doubled down on in-store technology. Over the course of the pandemic, 72% of retailers said…
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It’s that time of year: the year is winding down, your sales teams are vigorously trying to close the quarter and the year on a high, and you’re planning your sales kickoff for January.…
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To adapt is to survive. As pandemic pressures accelerated changes in the B2B landscape, even the nimblest operators found themselves under increasing pressure to respond to…
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Traditionally, content was often thought of as a marketing tool; shared by sales folks when requested but otherwise left in marketers’ hands. But today, content’s role in the sales…
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How is your company doing on digital transformation? There’s been a lot of talk about accelerating digital transformation recently, especially as companies look to replace in-person…
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Almost half of all global businesses say they’ve expanded their communication channels since the onset and challenges of COVID-19. Specifically, we’ve seen texting increase…
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Brand loyalty has been impacted by the pandemic in many ways as consumer behavior shifted, begging the question: are consumers still loyal to brands?  A report by McKinsey found that…
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The COVID-19 pandemic prompted years of digital transformation in just a few months. But the breakneck pace of change isn’t going to stop now that vaccination rates are up and…
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