Guest Authors

Research firm IDC predicted that global spending on cognitive and artificial intelligence systems would reach $ 57.6 billion in 2021. The firm also predicted that 75% of commercial…
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It’s no secret that data, when leveraged correctly, shapes the e-commerce industry and helps businesses gain brand control on large platforms such as Amazon. In the United States,…
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Going beyond sales enablement to drive company-wide wins Sales teams know the value of competitive intelligence (CI). Having accurate, timely insights on your competitors helps with…
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Many sales leaders only measure sales outcomes. However, there is a glaring gap between the most impactful sales behaviors and what sales leaders measure today. Measuring both selling…
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Sales, marketing, and customer success teams are constantly under pressure to drive results. To help them achieve those results, they regularly seek new ways to work smarter and more…
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Building a comprehensive RevOps data strategy is a project that involves people, processes, data, and technology wrapped up together. It seems like a daunting task, so it helps to have…
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When we consider the various dimensions of customer experience, we must return to the basic set of needs that drive many human decisions and actions. That set is collectively referred…
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It’s a job-seekers market.  Everyone is talking about how hard it is to recruit.  A great resignation is a great opportunity for employers who value their employees and a great…
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The average organization spends about $2,000 per salesperson on sales training, according to a report by the Association for Talent Development. And that doesn’t even include expenses…
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There are countless trend reports published every year that are great resources to help organizations understand how to spot and act on trends that will help build a winning business…
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