Guest Authors

As the ‘golden quarter’ once again rolls around - the third since the pandemic began - retailers have learnt from experience to expect a direct challenge to business. In 2020,…
Read More...

The importance of meeting customers where they are and how they want along the consumer journey has become increasingly critical for businesses. According to McKinsey, around 75% of…
Read More...

The holiday season signals another annual event that is specially reserved for sales folk - the stress of “year-end”. We’ve all been there. You’ve got 3.5x pipe and are quietly…
Read More...

How do you drive sustainable adoption of your sales methodology? Imagine that your company has chosen to change its sales methodology. It has made a significant investment – and taken…
Read More...

Each quarter, business headlines are dominated by whether or not companies met, beat, or missed their revenue projections. In fact, just last month, Alphabet reported it had missed…
Read More...

Data is the driving force behind technological advancements across industries. It is the new storyteller and fortuneteller of organizational success, providing an accurate depiction of…
Read More...

When it comes to sales, getting time to connect directly with customers is crucial. Initial calls and meetings can make or break an account. But with all of the administrative work on…
Read More...

As non-fungible tokens (NFTs) gained popularity in the past year, marketers are experimenting with the potential to increase sales and engagement. Trading in NFTs spiked by 21,000% to…
Read More...

The workplace has been undergoing a metamorphosis, never more evident than in the years following the COVID-19 pandemic. Employees have flipped the script on employers and now, for the…
Read More...

In any economy, it’s always been important for businesses to operate as efficiently as possible. When most organizations look to increase operational efficiencies, however, they tend to…
Read More...